Beach Fossils “Bunny” 2023 Album Release Campaign
Photographer and Art Director
Brief:
Beach Fossils aimed to promote their album "Bunny" via a visually captivating out-of-home campaign spanning Los Angeles and New York City.
Concept:
The imagery evoked the album’s hazy, nostalgic mood—melding urban daydreams with an indie, timeless aesthetic. We focused on candid, dreamlike moments that would resonate with fans and the band’s ethos.
Execution:
The hero image was featured on a billboard along Sunset Boulevard in Los Angeles. Meanwhile, wheat-pasted flyers blanketed key NYC neighborhoods, ensuring a tactile, street-level presence that connected with the audience on an intimate level.