CLUB HANNA
Art Direction, Brand Identity, Design
Conceptual Hospitality & Travel Brand
Brief:
Club Hanna is a conceptual hotel group and luxury travel agency designed to explore calm, ease, and curiosity as a holistic brand experience. The project was created to showcase editorial sensibility, brand world-building, and art direction within the context of premium hospitality and travel services.
Concept:
The brand ethos centers on quiet luxury and intentional discovery—inviting members into a slower, more considered version of paradise. Visually, the identity balances minimalism with warmth, using editorial pacing, restrained typography, and tactile details to evoke anticipation rather than excess. The goal was to create a brand that feels curated, immersive, and emotionally transportive.
Execution:
I developed the art direction and visual identity across a suite of conceptual collateral designed to entice and engage hypothetical club members. Assets include branding systems, editorial layouts, and promotional materials that communicate Club Hanna as an all-encompassing luxury travel experience—positioning the brand as both aspirational and accessible through tone, composition, and storytelling.
Outcome:
Club Hanna demonstrates my approach to concept-driven branding—building cohesive worlds that sell not just a service, but a feeling. Paradise awaits.